In addition to my creative work, I also offer copywriting and editing services. I have experience with SEO, B2B, B2C, voice-driven ad copywriting, blog writing for brands as well as ghostwriting and reengagement emails.
Brands I've Worked With
Blogs
Each brand has its own unique voice tailored to the consumer audience they are trying to reach. For my part, I am suited to adapt my work to match a brand's voice or create a new voice through which the brand can speak. Either way, the idea is to remain organic and authentic while still keeping sales at the forefront of the business-to-customer experience.
KissyKissy
KissyKissy wanted blogs that would be informal and informative yet would still help people find their site (and their adorable baby clothes). These blogs required not only an understanding of KissyKissy's established brand voice but also research on my part to make sure the information presented to the consumer would be, above all, helpful.
6 Top Tips for Traveling with Your Baby this Summer
6 PostPartum Care Ideas to Get Back to Feeling Yourself
Additional samples available upon request.
KissyKissy
KissyKissy wanted blogs that would be informal and informative yet would still help people find their site (and their adorable baby clothes). These blogs required not only an understanding of KissyKissy's established brand voice but also research on my part to make sure the information presented to the consumer would be, above all, helpful.
6 Top Tips for Traveling with Your Baby this Summer
6 PostPartum Care Ideas to Get Back to Feeling Yourself
Additional samples available upon request.
Social Media Ad Copywriting
71% of people say their consumer habits are influenced by social media. Therefore, the best social media ad copy has to be tailored to the audience, engaging and informational but also efficient in its delivery so the brand can generate clicks and make conversions.
Phyllotex
Phyllotex wanted to focus on a previously underserved slice of their consumer base--women experiencing postpartum hair thinning--while also emphasizing the facets of their brand that set them apart in an increasingly crowded marketplace. My idea was to provide a statistic to refer to (50% of women experience some kind of postpartum hair thinning) while also emphasizing their UVPs--that they're all-natural and healthier hair can be had in just 4 months.
Phyllotex
Phyllotex wanted to focus on a previously underserved slice of their consumer base--women experiencing postpartum hair thinning--while also emphasizing the facets of their brand that set them apart in an increasingly crowded marketplace. My idea was to provide a statistic to refer to (50% of women experience some kind of postpartum hair thinning) while also emphasizing their UVPs--that they're all-natural and healthier hair can be had in just 4 months.
Additional samples available upon request.
Reengagement Emails
When the email list begins to go dormant and conversions become less prevalent, it's time to either get customers to reengage or ask them to gently unsubscribe.
Fitnation
Fitnation knew they needed to reengage a dormant subscriber list especially after the 2020 home-fitness boom. My idea was to remind the consumer why they turned to Fitnation to begin with, namely, meeting their fitness goals.
Sample copy:
Subject Line: Are You Meeting Your Fitness Goals?
Preview Text: Get there faster with 25% OFF
Body:
Hi [Name],
We’re a fitness company so we’re a little obsessed with making sure our customers look and feel their best. It’s been a while since we’ve seen you around so we just wanted to check in and make sure you’re still on track to meet your fitness goals.
Luckily, we’ve got the equipment to help you get there. The best part: because you’re a loyal subscriber, go ahead and take 25% OFF your next purchase with code GOALS.
That’s 25% Off the Flex Bike Ultra, 25% Off the Flex Elliptical or 25% Off the Slimline Treadmill.
Let’s get there faster, together.
SHOP NOW and use code [CODE] for 25% OFF.
Keep climbing,
The FITNATION Team
Fitnation
Fitnation knew they needed to reengage a dormant subscriber list especially after the 2020 home-fitness boom. My idea was to remind the consumer why they turned to Fitnation to begin with, namely, meeting their fitness goals.
Sample copy:
Subject Line: Are You Meeting Your Fitness Goals?
Preview Text: Get there faster with 25% OFF
Body:
Hi [Name],
We’re a fitness company so we’re a little obsessed with making sure our customers look and feel their best. It’s been a while since we’ve seen you around so we just wanted to check in and make sure you’re still on track to meet your fitness goals.
Luckily, we’ve got the equipment to help you get there. The best part: because you’re a loyal subscriber, go ahead and take 25% OFF your next purchase with code GOALS.
That’s 25% Off the Flex Bike Ultra, 25% Off the Flex Elliptical or 25% Off the Slimline Treadmill.
Let’s get there faster, together.
SHOP NOW and use code [CODE] for 25% OFF.
Keep climbing,
The FITNATION Team
Ghostwriting
My ghostwriting for industry professionals has been featured in publications such as Entrepreneur.com, business.com and elsewhere. Samples available upon request.